Moncler Genius is a fashion project founded by Remo Ruffini that functions as a hub for exceptional designers. Made up of eight windows, each represents a collection from a unique designer. In anticipation for its unveiling in 2018 at Milan Fashion Week, we built a Teaser campaign to drive engagement and buzz, showcasing the Genius Building catching a ride with celebrities from around the world on their way to Milan.

Creative Agency: Annex88