Nice to meet you.

Gretchen began her career in advertising in 2011 in New York City. Here, she built her expertise within luxury, fashion, and beauty working with notable brands such as adidas Y-3, Moncler, Nars, Kiehl’s, Revlon, and L'Oréal.

In 2019, she uprooted her life and moved to the west coast to pursue her passion of video/TV production where she led the Audi business for three years. In 2022, her leap of faith proved to be worth it when she won her first Cannes Lion for Native’s “Traffic Stop” holiday commercial.

Gretchen’s expertise is vast, ranging from social, to experiential, to global Super Bowl campaigns. Her favorite projects are consistently those that push the boundaries of normality and cause people to think differently.