For Y-3’s Fall/Winter 2018 collection, we created the first ever multi-cam, Instagram livestream of the runway show in Paris. Social content was also captured and posted in realtime to celebrate the launch and drive sales. Our campaign had a total of 49M impressions, including 75K unique viewers who tuned into our Instagram Live. Additionally, our Instagram Stories had over 2.5M views and our in-feed posts 556K likes, proving to be one of Y-3’s most engaging campaigns.

Creative Agency: Annex88
Awards: Shorty Finalist